§ / THE STORY
ENTRY A · ORIGIN · IN FULL
‘Almost impossible.’
The compliment I give to problems that earn it.
When someone brings me a problem that sounds unsolvable, I say the same thing every time. My team in aerospace has heard it. My cohort at ESCP has heard it. Anyone who has spent more than thirty minutes with me on a hard problem has heard it.
It comes out as a compliment. A signal that the problem is worth taking seriously, that it sits at the edge of what is actually doable, and that the gap between impossible and almost impossible is where all the interesting work happens. Not every problem gets this. The boring ones do not.
So I started writing about the ones that do.
Teaching at university broke me. In the best way. I miss that even today, so I started writing again, because writing is the same thing as teaching. It forces clarity. Not to share what I know. To find out what I do not.
I write for the people at the edge of this work. The propulsion engineer rethinking her entire approach to testing. The VP quietly building AI tools between board meetings. The classmate who left consulting to fix supply chains nobody wants to look at. If you know that restless feeling, the one you get when you are working at the edge of what seems possible and everyone around you thinks you are crazy, this is for you.
Everything here is free: the articles, the tools, the coffee chats. That is not a strategy. It is just how this works. The best things I have learned came from people who shared openly. So I do the same.
The problems worth working on are the ones that look impossible. Right up until they are not.
- TRAINED
- Aerospace engineer
- WORK
- Years in aerospace digital operations
- STUDY
- Executive MBA, ESCP
- BUILT
- Former startup co-founder
- TAUGHT
- Former adjunct professor
WITH CONTRIBUTIONS FROM
This gets better with peers. When someone says yes, their name goes here.
Everything here starts with a conversation. Thirty minutes on your hardest problem, no pitch, no agenda. The best of these conversations become working sessions.